Delivering The Manual of Modern Luxury
The Robb Report is a multi-national luxury-lifestyle magazine featuring products, including automobiles, aviation, boating, real estate and watches.
The Robb Report, originally titled Twentieth Century Confederates, was founded in 1976 by Robert L “Rusty” White as a newsletter to sell his personal collection of Civil War memorabilia and Rolls-Royce automobiles. White distributed his newsletter to members of the Rolls-Royce Owners Club as mimeographed loose-leaf pages, and he provided a suede three-ring binder to paying subscribers.
The publication matured into an advertorial, one of the first of its kind, catering to affluent clientele. The blend of advertising and editorial was broadcast to high-end, affluent consumers via advertisements in Architectural Digest. Wind forward 40 years and the current owners, Rockbridge and Penske Media Corporation are continuing to press forward to establish the business as the premier luxury event, digital and print provider.
“LC are particularly proud to be working so closely with Robb Report with its prestigious history and discerning readership. We believe the magazine sets new standards in the luxury arena with its quality content and reach.”
Jim McCarthy, Production Manager, Logical Connections
Working closely with the Ad Sales team, LC are helping to build commercial propositions and to deliver specialist requirements (such as branded cover wraps) to appeal to advertisers.
“Increasingly, advertisers are looking for more than just an ad in a magazine – campaigns typically involve advertorials, digital elements and email sponsorship. It’s important to be reactive and to consider what the advertiser is trying to achieve. In many cases, the magazine is tailored to suit premium advertiser’s requirements – while making sure we achieve a fantastic, consistent experience for the reader.”
Logical Connections manage Controlled Circulation, Newsstand Distribution and Production for Robb Report in the UK, ensuring the magazine is available at high-end hotels, private clubs, travel locations, sporting venues and at key events. “We even secured access to the heli-pad at Royal Ascot so that visitors flying in could grab their copy on their way in. In this considered way, we ensure the magazine reaches the right audience.”
With such a prestigious audience, the production values for the magazine are understandably set high…
“On every issue, we are resolutely focussed on achieving a quality visual impact and tactile feel. We ensure that the production and print methods match and enhance the creative team’s ideas to get the best possible result.”
LC are also working to help explore new markets and to develop readership and email subscribers. The audience is evolving; in April 2018, Robb Report launched Muse by Robb Report targeting female readership and a special edition is planned to celebrate Golden Week in 2019.
- Controlled Circulation
- Newsstand Distribution
- Print Production
- Commercial Propositions
- Ad-hoc Advertiser Requirements